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Web Migration Services & SEO Protection by LinkLumin

LinkLumin helps your brand shine online with data-driven web migration services, led by website migration experts, that attract, engage, and convert—guaranteeing stable visibility and measurable growth throughout your migration process.

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Why Website Migration Services Are Critical to Your Growth

Scaling your business requires upgrading your digital foundation. Whether you are moving to a new content management system, switching hosting providers, rebranding with a new domain name, or consolidating many websites into a single, cohesive platform, the underlying technical challenge is the same: protecting your hard-won search engine rankings.

A website migration is not merely a technical task of moving website files from an old site to a new site; it is a high-stakes moment for your SEO equity. A flawed migration process can lead to immediate and devastating drops in traffic, broken links, and lost revenue. LinkLumin is a Toronto-based digital marketing agency that specializes in treating the website migration process as an SEO strategy, not a basic IT website transfer. We help e-commerce and service-based small businesses scale with precision-engineered SEO, paid ads, content, and conversion optimization. Our focus is squarely on outcomes—protecting your existing traffic while positioning your entire website for accelerated future growth in leads and revenue.

The Cost of a DIY Migration: Why You Need Migration Experts Many businesses attempt to save cost by performing a site migration internally or relying on a general web development team. However, without specialized SEO knowledge, crucial steps are often missed. Consequently, the site’s performance tanks, leading to months of recovery work and lost market share. Furthermore, the confusion caused by unhandled broken links or incorrect url structure mappings can confuse search engines like Google for years. Therefore, protecting your assets requires migration experts who understand the technical, strategic, and marketing implications of moving your digital property.

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Our Core Migration Services & Strategy

Our migration services, including free website migration options, are designed to cover every technical and strategic aspect of your move, ensuring a successful migration with zero SEO drop-off.

1. Comprehensive Website Migration and Strategic Planning

This foundational service starts with a deep audit of your current host setup, technical SEO health, and competitive landscape. We treat every site migration as a unique project, providing a tailored website migration checklist that accounts for your specific content management system (whether it’s an open source cms or a proprietary platform), site size, and target growth goals. 

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2. CMS & WordPress Websites Migration

Moving between platforms—say, from an aging open source cms to modern wordpress websites—is complex. This type of website migration requires meticulous handling of database structures, template integrity, and internal linking. As a result, our team excels at migrating vast libraries of website content, ensuring every page, blog post, and product listing is mapped correctly to the new database and the new site. 

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3. Hosting Migration and Selecting the Right Hosting Plan

Choosing the right hosting plan and new hosting provider is vital for site speed and reliability. We assist businesses in transitioning between hosting providers, including moves to superior managed hosting environments. This hosting migration service involves transferring all website files, configuring the new server, updating dns settings, and handling email accounts transfer. Moreover, we ensure your new hosting environment is optimized for speed, scalability, and security, including necessary ssl certificate configuration and ddos protection assessment. 

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4. E-commerce and Many Websites Consolidation

For e-commerce clients, migration risks are compounded by product inventory, transaction data, and complex SKU mappings. We specialize in e-commerce optimization, ensuring every product page maintains its ranking power. Furthermore, if your business operates multiple websites on disparate hosting plans, we can consolidate them into a single, powerful domain structure. This is a complex migration that requires the highest level of detail to prevent broken links and preserve the authority of your entire website. This strategic consolidation often leads to massive gains in authority and traffic.

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5. Post-Migration SEO and Performance Validation

A successful launch is only half the battle. Our post-migration strategy focuses on immediate validation of your new hosting platform. We immediately update Google Search Console with the new sitemap, monitor crawl reports, and meticulously check for broken links and indexing issues caused by the migration. We use AI tools and proprietary software to verify that the new url structure is working properly. 

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Why Choose LinkLumin: Your Trusted New Web Host Partner

When your digital assets are on the move, you need a partner with a proven track record. LinkLumin is not just another hosting company; we are digital marketing professionals who treat your migration as an investment in future ROI.

SEO First Methodology

We are one of the few agencies that prioritizes search engines from the first step of the migration process. Our focus is always on preventing the devastating traffic loss that often accompanies major technical changes, especially when dealing with various hosting providers . Guaranteed Successful MigrationOur rigorous website migration checklist and two-person review system guarantee that critical elements like the url structure and 301 redirects are perfect, minimizing risk to your search engine rankings.Free Migration Assistance for Qualified ClientsFor clients selecting premium managed hosting or specialized new hosting plan through our partners, we offer completely free or unlimited free migration assistance. This makes moving to the right hosting plan easier than ever.

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Expertise Across Content Management Systems Whether you are on wordpress site or a complex enterprise CMS, our migration experts have the technical depth to handle any platform change, including intricate email migration requirements.Proven ROI Focus Our clients have seen up to 300% growth in organic traffic within 6 months following a LinkLumin-managed migration—a true testament to the quality of our post-launch optimization strategy.

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The LinkLumin Website Migration Process: Our 6-Phase SEO-First Approach

Our comprehensive approach ensures a successful migration every time, minimizing risk and maximizing your opportunity for growth.

Phase 1: Deep Discovery and Pre-Migration Audit

The first step is a thorough audit of the old site and the setup of the new site. We work with your team to gather all necessary login details for the current host, control panel, and content management system. We meticulously document the existing url structure, canonical tags, internal links, and current search engine rankings for all critical pages. We also review your existing web hosting migration services contract and the feasibility of moving to a new hosting plan. This phase is where we build the customized website migration checklist—your blueprint for a seamless move. This detailed plan is crucial, as the quality of the migration will vary depending on the initial state of your site.

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Phase 2: Technical Preparation and Complete Backups

Before any files are moved, we perform complete backups of your entire website—including website files and the new database—onto a local computer or secure cloud storage. This acts as an insurance policy, ensuring that in the unlikely event of an issue, we can instantly roll back to the old site version. 

Phase 3: Content Transfer and 301 Redirect Mapping

This is the most time-consuming and SEO-critical step. We transfer all website content, code, and assets to the staging new server. We then generate a precise, page-by-page mapping document for the 301 redirects, ensuring that every old URL (especially if the url structure changes) points accurately to the corresponding new URL on the new site. Indeed, even a single missed redirect can result in lost link equity and significant traffic drops. We use specialized AI tools to automate some parts of this, but all mappings are manually verified by our migration experts to prevent broken links and maintain search engine rankings.

Phase 4: Launch Execution and DNS Settings Update

Once the staging site is validated, the launch begins. This typically involves a planned downtime window, though for smaller sites, the transition can be nearly instantaneous. We update the dns settings with the domain registrar to point the domain name from the current host to the new server. Simultaneously, we perform final checks, including ensuring the ssl certificate is active and that the staging environment seamlessly becomes the live environment. For complex projects, our migration assistance team can coordinate the transition across different geographical regions to minimize latency.

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Ready to Scale? Secure Your Future with LinkLumin Today.

Don’t risk your hard-earned traffic on a risky move. Choose LinkLumin for guaranteed successful migration and expert repair services that ensure your website working properly. Partner with the migration experts today for data-driven marketing that delivers measurable results, protecting your investment and positioning you for significant growth.

$$Get a Free SEO Audit / Request a Strategy Call.$$

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Frequently Asked Questions (FAQ)

What is the difference between a free website migration offered by a hosting company and LinkLumin’s web migration services?

Most hosting providers offer a completely free or unlimited free service to move website files and basic website content to their new server. However, this service is purely technical. They do not handle SEO-critical tasks like auditing your url structure, mapping 301 redirects to prevent broken links, or updating Google Search Console post-launch. LinkLumin’s website migration service is an SEO-first strategy that guarantees stability in your search engine rankings—a crucial key considerations step that the basic free migration lacks.

How long does a typical website migration process take?

The timeline will vary depending on the size and complexity of your entire website, and the amount of website content being moved. A simple wordpress site to a new web host might take 1-2 weeks of planning and testing, with a few hours of downtime for launch. A complex e-commerce or many websites consolidation can take 4-8 weeks. Our initial audit will provide you with a precise project plan and migration checklist timeframe.

What happens to my email accounts during the migration?

If you rely on the current host for email, our team manages the email migration as a separate, critical track. We coordinate the transfer of all email accounts and data, especially when manually migrating, to the new hosting platform or a dedicated email service before the DNS update. We ensure clear instructions are provided on updating local mail clients. You can always contact support for further assistance with login details and configuration.

Do you require the source code for a manual migration?

For complex platform switches or when moving from a proprietary CMS, a full manual migration or access to the website files and new database is often necessary. We gather all required login details under strict security protocols. In cases where a simpler migration plugin or automated tool is available (like for certain wordpress websites), we minimize the need for low-level access, but our migration experts are prepared for every scenario, including migrating from a local computer setup.

What if I have problems with my site's performance after the switch?

Our Phase 6 monitoring (as mentioned earlier) is specifically designed to catch and rectify post-launch issues. We monitor your site’s performance for 30-60 days, focusing on site speed, conversion rates, and search engine rankings. If any repair issues arise, we troubleshoot immediately, collaborating with the new hosting provider to ensure stability and continued SEO recovery.

Ready to take the next step? Book your free consultation today!