Digital Transformation with Web Design, Social Media Management, and Ads
Comprehensive website development, Search Engine Optimization, Social Media Management, and CRM solutions.
Client Overview: Door Matic
Solutions by LinkLumin
- Door Matic Canada, a leading provider of high-quality garage door solutions, faced a digital marketing challenge that many businesses encounter: effectively reaching and engaging their target audience while generating more leads through social media advertising and Google Ads.
- To address this challenge, they partnered with LinkLumin, a full-service digital marketing agency specializing in web design, social media management, and advertising strategy.
- LinkLumin's goal was to help Door Matic Canada increase online visibility, generate leads, and create a user-friendly experience that would convert visitors into customers while also improving performance in search engines.
- This case study explores how LinkLumin leveraged its expertise in web design, social media management, and social media ads to drive Door Matic Canada's success. The study examines the challenges faced by Door Matic, the solutions implemented, and the results achieved.
Challenges Faced by Door Matic Canada
Before partnering with LinkLumin, Door Matic Canada had a limited online presence and struggled to effectively engage with potential customers.
Their outdated website did not reflect the company’s modern, high-quality products and lacked a coherent social media advertising strategy to connect with their target audience. The company faced several key challenges:
Outdated Website with Poor User Experience
The website was not optimized for different devices and screen sizes, leading to poor performance on mobile and desktop platforms.
The design was outdated and didn’t reflect the company’s professionalism or expertise in the garage door industry. The web design lacked a clear call-to-action, which resulted in a low conversion rate.
Ineffective Advertising Strategy
Door Matic was not taking full advantage of the targeting options offered by Google Ads, social media platforms, or other advertising tools.
As a result, it was struggling to reach new audiences and convert existing customers into repeat buyers. Its ads lacked focus, were not properly optimized, and did not resonate with its target audience.
Lack of a Social Media Presence
Door Matic Canada had minimal engagement on social media platforms. Selecting the appropriate social network for advertising and engagement strategies is crucial to achieving business objectives.
Without a strong social media strategy, they missed opportunities to connect with potential customers, promote their products, and build a loyal audience. They did not have social media ads and relied heavily on organic traffic, which was not driving significant growth.
Solutions Provided by LinkLumin
To address these challenges, LinkLumin implemented a comprehensive digital marketing strategy that included a complete website overhaul, targeted social media management, and highly effective Google Ads and social media ads campaigns.
By leveraging modern digital marketing techniques, the goal was to drive brand awareness, increase leads, and improve conversion rates.
Website Redesign and Development
LinkLumin’s first step was to rebuild Door Matic Canada’s website from the ground up. The new web design focused on creating a seamless, user-friendly experience fully optimized for mobile and desktop users.
Key Features of the Web Design
Mobile-Friendly and Responsive Design: The new website was designed to perform flawlessly across all screen sizes and devices, ensuring users had a smooth experience while browsing from a smartphone, tablet, or computer.
Improved User Experience: LinkLumin prioritized design principles focused on clear navigation, fast load times, and intuitive functionality. This helped users quickly find the information they needed and improved the overall user experience.
Engaging Visual Design: The website featured a clean, modern aesthetic with professional imagery of Door Matic’s products, helping to convey the company’s expertise and quality craftsmanship.
Conversion-Oriented Layout: The layout was optimized to drive conversions, with strong calls to action, contact forms, and strategically placed buttons that encouraged visitors to take the next step—whether that was scheduling an installation or requesting a quote.
Social Media Management and Ads Campaign
In addition to the website redesign, LinkLumin developed a robust social media advertising strategy to grow Door Matic’s presence on platforms like Facebook, Instagram, LinkedIn, and YouTube. LinkLumin also handled ongoing social media management to ensure consistent engagement and growth.
Social Media Management Tools and Techniques
- Content Creation: LinkLumin created engaging and relevant content tailored to Door Matic’s audience. This included educational posts, promotional offers, and visual content showcasing Door Matic’s garage door products and services.
- Targeted Organic Posts: Door Matic’s social media profiles featured text posts, images, and video content that resonated with their target audience and addressed their needs. LinkLumin ensured that the posts aligned with Door Matic’s branding and messaging.
- Consistent Posting: By maintaining a regular posting schedule, Door Matic built a loyal audience and fostered meaningful engagement with followers on social media platforms.
- Social Strategy: LinkLumin developed a social media strategy to increase brand awareness, engage existing customers, and attract new audiences. This included creating content based on trending topics and promoted ads to ensure Door Matic stayed relevant.
Social Media Advertising Strategy
Facebook and Instagram Ads: LinkLumin crafted visually appealing social ads and promoted ads that targeted Door Matic’s specific audience based on demographics, interests, and online behavior. The ads included single-image ads, carousel ads, and video content designed to showcase Door Matic’s products.
LinkedIn Ads: To reach a professional audience, LinkLumin ran LinkedIn ads promoting Door Matic’s commercial garage door services. These ads targeted property managers, builders, and business owners.
YouTube Ads: Video ads, including bumper ads and masthead ads, were used to capture the attention of potential customers browsing YouTube. The ads focused on highlighting the quality and durability of Door Matic’s products and the company’s exceptional installation services.
TikTok Ads: In an effort to reach tech-savvy passengers and homeowners, Door Matic also explored the power of TikTok ads, where short, engaging video content showcased the aesthetic appeal and functionality of their products in creative ways.
Google Ads Campaign
To complement the social media ads, LinkLumin also developed a targeted Google Ads campaign to capture users actively searching for garage door services. The campaign utilized text ads and video content to drive traffic and conversions.
Key Elements of the Google Ads Campaign:
Search Ads: LinkLumin created highly targeted text ads that appeared at the top of search results for keywords like “garage door installation,” “garage door repairs,” and “custom garage doors.” These ads were designed to capture leads from users ready to purchase or schedule a service.
Display Ads: Google Display Ads were also used to increase brand awareness and visibility. These ads featured visually engaging graphics and messages to attract potential customers as they browse other websites.
Retargeting Ads: LinkLumin implemented retargeting ads to re-engage users who had visited the Door Matic website but had not yet converted.
Advanced Analytics and Performance Tracking
One of the most significant advantages of digital marketing is the ability to track performance and make data-driven adjustments. LinkLumin used advanced analytics tools to monitor the performance of Door Matic’s campaigns and optimize them for better results.
Analytics and Optimization
Google Analytics: LinkLumin integrated Google Analytics with the new website to track visitor behavior, conversions, and user flow. This data was used to refine the web design and optimize marketing efforts.
Social Media Analytics: LinkLumin’s social media management tool provided insights into engagement metrics such as likes, shares, and comments. By monitoring these metrics, LinkLumin adjusted the social media advertising strategy to better resonate with Door Matic’s target audience.
A/B Testing: LinkLumin employed A/B testing to determine which ads and landing pages performed best. By comparing different ad versions, the team optimized for higher engagement and conversion rates.
Advertising Channels
Overview of Platforms Used
Choosing the right platforms for social media advertising, helps reach your desired audience.
LinkLumin leveraged various social media platforms to maximize Door Matic Canada’s reach and engagement. Each platform offers unique features and caters to different demographics, making it essential to tailor the advertising strategy accordingly.
Using these platforms strategically, LinkLumin ensured that Door Matic’s ads reached the right audience, driving engagement and conversions across multiple social media channels.
Results: Improved Online Presence and Business Performance
The combination of web design, social media management, and ads campaigns led to remarkable improvements in Door Matic Canada’s digital presence and business performance.
Increased Website Traffic and Conversions
The new website design had an immediate impact on visitor engagement and conversions.
Greater Engagement on Social Media
Door Matic’s social media platforms experienced a surge in engagement thanks to consistent posting and targeted ads.
Successful Google Ads Campaign
The Google Ads campaign proved highly effective at capturing leads and driving conversions.
Enhanced Customer Experience
With a modern website, engaging social media presence, and targeted ads, Door Matic Canada significantly improved the overall customer experience.
Advertising Costs and Performance
Financial Implications and ROI
Understanding the financial implications of social media advertising is crucial for maximizing return on investment (ROI). The cost of social media ads varies significantly across platforms, influenced by factors such as campaign objectives, bidding strategies, budget, and industry standards.
Although Instagram’s average CPC is higher at $3.56, the platform’s visual appeal and strong engagement rates justify the investment. The CPM of $7.91 reflects the premium nature of Instagram ads, which are particularly effective for visually showcasing products.
YouTube
The average CPC of $3.21 and CPM of $9.68 on YouTube highlight the platform’s value for video content. By creating compelling video ads, Door Matic captured potential customers’ attention, driving brand awareness and conversions.
With an average CPC of $5.26 and a CPM of $6.59, LinkedIn ads are more expensive but highly effective for reaching a professional audience—the investment in LinkedIn ads paid off by connecting Door Matic with key decision-makers in the commercial sector.
TikTok
TikTok’s average CPC of $0.51 and CPM of $4.59 made it an affordable option for reaching younger audiences. Creative and engaging video content on TikTok helped Door Matic stand out and connect with a new generation of homeowners.
X
X’s low average CPC of $0.38 and CPM of $6.46 provided a cost-effective way to engage with a tech-savvy audience. By leveraging X’s real-time engagement features, Door Matic was able to drive immediate interactions and brand mentions.
With an average CPC of $0.70 and CPM of $4.59, Pinterest ads offered a cost-effective way to reach users interested in home improvement. The platform’s visual nature allowed Door Matic to inspire potential customers with creative and informative ads.
To maximize ROI, LinkLumin focused on creating high-quality ad content, targeting the right audience, and continuously optimizing ad campaigns.
Door Matic significantly improved engagement, lead generation, and conversions by tracking ad performance and adjusting strategies as needed. By understanding the costs and performance metrics of each platform, Door Matic created an effective social media advertising strategy that drove real results and maximized its ROI.Conclusion: A Transformative Partnership
Through their partnership with LinkLumin, Door Matic Canada successfully transformed their digital presence, increased lead generation, and enhanced their ability to connect with customers online.
The combination of a beautifully designed, mobile-friendly website, a targeted social media advertising strategy, and effective Google Ads campaigns led to significant improvements in business performance.