In the ever-changing world of digital marketing, Facebook Ads remain a powerful tool for businesses of all sizes to reach their target audiences.
With over 2.8 billion monthly active users, Facebook offers advertisers an unparalleled opportunity to engage potential customers across various social media platforms. However, creating successful ads on Facebook requires more than just great content.
To capture attention and drive conversions, you must understand each ad type’s various Facebook ad sizes, placements, and design specifications.
In this comprehensive guide, we will discuss all the essential Facebook ad sizes and formats for 2024, from video ads to carousel ads.
Whether running Facebook feed ads, Facebook stories ads, or even advertising on Facebook Messenger, having the right ad specs can make all the difference in your campaigns.
By the end of this guide, you’ll be fully equipped to optimize your ads for every placement and format, ensuring that your target audience gets the best possible ad experience.
Remember, at LinkLumin, we offer tailored Facebook Ad services to help you create compelling, high-converting ads that resonate with your audience.
Table of Contents
- Facebook Ad Sizes Overview
- Facebook Image Ads
- Facebook Video Ads
- Facebook Carousel Ads
- Facebook Stories Ads
- Facebook Collection Ads
- Facebook Marketplace Ads
- Facebook Search Results Ads
- Facebook Audience Network
- Facebook Reels Ads
- LinkLumin’s Facebook Ads Services
- Facebook Ad Sizes Overview
Before discussing each ad format in detail, it’s important to understand the broad spectrum of Facebook ad sizes available for different ad types.
Whether using a single image, video, or carousel ads, Facebook offers various ad formats, each with its own design specifications and requirements.
These ad formats are designed to optimize your specific ad placement, such as the Facebook feed, right-column ads, or Facebook stories.
Here are some key elements to keep in mind when creating your own Facebook ad size and ads:
Aspect Ratio:
Facebook recommends using a minimum width 1:1 (square) ratio for most ad formats, but certain placements may require different ratios.
Resolution:
To ensure your ad looks crisp and professional, Facebook advises using images and videos that meet or exceed their minimum width and image size requirements.
File Type:
For images, JPEG or PNG is preferred. For video, Facebook supports formats such as MP4, MOV, or GIF with stereo AAC audio compression.
Common Facebook Ad Sizes:
- 1:1 (Square) – Ideal for both image and video ads.
- 4:5 (Vertical) – A popular option for mobile-optimized Facebook and video feed ads.
- 9:16 (Full-Screen Vertical) – Best for Facebook stories ads, Facebook reels ads, and video story ads.
16:9 (Horizontal) – Works well for Facebook watch and video ads.
Facebook Image Ads
Image ads are the simplest form of Facebook advertising and are ideal for showcasing a product or promoting an offer with a single image.
They work well across various placements, such as the Facebook feed, right-column ads, and even Facebook Messenger.
Facebook Image Ad Sizes:
- Square (1:1): Minimum of 1080 x 1080 pixels.
- Vertical (4:5): Minimum of 1080 x 1350 pixels.
- Horizontal (16:9): Minimum of 1200 x 628 pixels.
Image Ad Design Specifications:
File Type:
JPEG or PNG.
Minimum Width:
600 pixels.
Maximum File Size:
30 MB.
Primary Text:
125 characters.
Headline:
40 characters.
Landing Page URL:
A clickable link that leads to a landing page optimized for mobile and desktop experiences.
Image ads effectively drive quick engagement and can be paired with a compelling brand story and strong ad copy to capture attention.
Facebook Video Ads
Video ads are an excellent way to tell your brand story, demonstrate product features, or highlight a special offer. They can be placed across various ad placements, including the Facebook feed, Facebook stories, and Facebook Watch.
Facebook Video Ad Sizes:
Square (1:1):
1080 x 1080 pixels for the best mobile and desktop experience.
Vertical (4:5):
1080 x 1350 pixels, recommended for mobile-optimized viewing.
Full-Screen Vertical (9:16):
1080 x 1920 pixels, ideal for video stories and Facebook reel ads.
Facebook Video Ad Specifications:
- File Type: MP4, MOV, or GIF.
- Maximum Video Length: 240 minutes.
- Maximum File Size: 4 GB.
- Fixed Frame Rate: Videos should maintain a consistent frame rate (23–60 fps recommended).
- Stereo AAC Audio Compression: Recommended for the best sound quality.
Video ads are incredibly versatile. They allow you to use sound, motion, and visuals to tell a richer story than an image or video alone. Since many users watch videos without sound, use captions to maximize your video ad’s impact.
Key Placements for Video Ads:
Facebook Feed:
Great for generating engagement with a video that stands out in users’ news feeds.
Facebook Watch:
This ideal placement is for longer-form content, where users can continue watching more in-depth stories.
Facebook Stories:
Full-screen video story ads are engaging and mobile-first, perfect for reaching users quickly and with high impact.
Facebook Carousel Ads
Facebook Carousel Ads allow you to display up to multiple videos and ten images or videos within a single ad. This format is ideal for showcasing multiple products, telling a brand story in stages, or providing a detailed view of your offerings.
Carousel Ad Placements:
- Facebook Feed
- Instagram Feed
- Facebook Marketplace
- Audience Network Native
Carousel Ad Sizes:
- Square (1:1): 1080 x 1080 pixels for each carousel card.
Carousel Ad Specifications:
- File Type: JPEG, PNG, MP4, MOV, or GIF.
- Maximum File Size: 4 GB for videos; 30 MB for images.
- Video Length: Up to 240 minutes for video cards.
- Carousel Cards: Up to 10 images or videos per ad.
- Primary Text: 125 characters.
- Landing Page URL: Link each card to a specific URL.
Carousel ads effectively drive traffic to specific products or highlight multiple features. For instance, you could create a carousel ad in which each card features a different product from a collection or tells a story across the sequence of cards.
Facebook Stories Ads
Facebook Stories Ads are full-screen, vertical ads between users’ Facebook stories. They are mobile-optimized and provide an immersive experience that captures the user’s attention.
Facebook Stories Ad Sizes:
- Vertical (9:16): 1080 x 1920 pixels for the best experience.
Stories Ad Specifications:
- File Type: MP4, MOV, or GIF for videos; JPEG or PNG for images.
- Maximum Video Length: 15 seconds per story.
- Maximum File Size: 4 GB for videos; 30 MB for images.
- Aspect Ratio: 9:16 for full-screen viewing.
- Collection Image: Display up to three product images with a collection image feature.
Facebook Stories Ads are designed for instant impact, so keep your message concise and visually engaging. Interactive elements such as polls or call-to-action buttons are great ways to encourage user interaction.
Ad Types Available for Facebook Stories:
- Image Story Ads: A single image that fills the screen.
- Video Story Ads: A short, impactful video that takes over the screen.
- Facebook Collection Ads
Collection ads are designed to showcase a series of products visually engagingly, offering a seamless shopping experience. They appear in the Facebook feed and are particularly effective for e-commerce brands looking to drive conversions.
Collection Ad Specifications:
- Cover Photo or Video: 1080 x 1080 pixels.
- File Type: MP4 or MOV for videos; JPEG or PNG for images.
- Primary Text: 125 characters.
- Collection Image: Each collection ad can showcase up to four images or videos below the main cover.
Collection ads offer an immersive shopping experience, allowing users to browse through product catalogs directly on Facebook. These ads drive engagement by making it easy for users to explore and purchase products without leaving the platform.
Facebook Marketplace Ads
Facebook Marketplace Ads are shown within the Marketplace, a section of Facebook where users can buy and sell items. Ads in this space are ideal for retail and e-commerce businesses aiming to target users who are already shopping.
Facebook Marketplace Ad Sizes:
- Square (1:1): 1080 x 1080 pixels.
- Vertical (4:5): 1080 x 1350 pixels.
Facebook Marketplace Ad Specifications:
- File Type: JPEG, PNG, MP4, or MOV.
- Video Length: Up to 240 minutes.
- Maximum File Size: 4 GB for video, 30 MB for images.
- Aspect Ratio: 1:1 for images, 4:5 for videos.
- Ad Copy: Primary text and headline.
Marketplace ads work well when targeting audiences actively shopping or looking for deals, making it a great placement for product-focused ads.
Facebook Search Results Ads
Facebook Search Results Ads appear when users search for specific terms within Facebook. These ads can be a great way to capture users’ attention by actively searching for products or services similar to what your business offers.
Search Ad Sizes:
- Square (1:1): 1080 x 1080 pixels.
- Vertical (4:5): 1080 x 1350 pixels.
- Horizontal (16:9): 1200 x 628 pixels.
Search Ad Specifications:
- File Type: JPEG, PNG, MP4, or MOV.
- Maximum File Size: 4 GB for videos, 30 MB for images.
- Ad Copy: Primary text, headline, and landing page URL.
Ads’ organic content that appears in search results has a high potential for engagement, as users are already looking for products or services related to your offerings.
Facebook Audience Network Ads
Facebook Audience Network allows advertisers to expand their reach beyond Facebook by placing ads on third-party apps and websites that are part of Facebook’s extended network. Ads can appear in native, banner, or interstitial ads.
Audience Network Ad Sizes:
- Native Ads: Variable sizes depending on placement.
- Banner Ads: Typically 320 x 50 pixels.
- Interstitial Ads: Full-screen ads that can be either static or video.
Audience Network Specifications:
- File Type: JPEG, PNG for images; MP4 or MOV for videos.
- Maximum File Size: 4 GB for videos, 30 MB for images.
- Ad Copy: Primary text, headline, and call-to-action.
Audience Network ads effectively extend the reach of ads manager your campaign to users who engage with content outside of Facebook.
Facebook Reels Ads
Facebook Reels Ads are a new, engaging ad format where businesses can reach users by placing ads between short-form video content on Facebook Reels. These ads are perfect for businesses that want to create a more dynamic and interactive experience.
Reels Ad Sizes:
- Full-Screen Vertical (9:16): 1080 x 1920 pixels.
Reels Ad Specifications:
- File Type: MP4, MOV, or GIF.
- Maximum Video Length: 30 seconds.
- Ad Copy: Brief text and a call to action to encourage engagement within the short timeframe.
Reel ads are perfect for businesses looking to capture the attention of younger, mobile-first audiences who are more engaged with quick, snackable content.
LinkLumin’s Facebook Ads Services
At LinkLumin, we understand that crafting the perfect Facebook ad campaign requires a balance of creativity, precision, and data-driven strategy. Our Facebook Ads services are designed to help businesses of all sizes create, launch, and manage high-performance campaigns that deliver results.
How We Help:
- Creative Design: We ensure your ads are visually compelling and optimized for each Facebook ad size and placement.
- Target Audience Strategy: We use Facebook’s advanced targeting options to tailor your campaign to reach the most relevant audience for your products or services.
- Performance Optimization: We monitor your ads in real-time and adjust ad copy, creatives, and bidding strategies to maximize your ROI.
- Comprehensive Reporting: Our team provides detailed performance reports that break down key metrics such as impressions, clicks, conversions, and more.
With LinkLumin, you can trust that your Facebook ads will stand out from the crowd and capture the attention of your target audience. Please reach out today to see how we can elevate your Facebook business and ad campaigns.
Conclusion
Understanding Facebook ad sizes and design specs is crucial to successful campaigns.
With various ad types and placements to choose from—whether it’s Facebook carousel ads, video ads, or Facebook stories ads—having the right specs ensures your ads look polished and professional across all devices.
With this guide’s knowledge, you can create ads that capture attention and drive conversions.
And when you’re ready to take your Facebook advertising to the next level, LinkLumin is here to help. From crafting the perfect creative to optimizing your campaign for success, our team is dedicated to helping you achieve your advertising goals.
